There is a gap between decisions and execution

Does your organization experience a gap between Portfolio decisions and PLM Execution?

We take you from scattered pains to a fully-fledged PLM Operating Model - We connect Portfolio Decisions with PLM Execution, end-to-end, top-to-bottom.

See how we work ↓

Why connect the layers

Product Portfolio

PLM Strategy

Idea to Market

Market to Order

Order to Cash

Digital Thread

NewCore - Product Lifecycle Management | Operating Model

A growth strategy only creates value when it is put into action. That means linking Product Portfolio decisions to how products move from Idea-to-Market Market-to-order and Order-to-Cash. All of this must be supported by an integrated Digital Thread that connects teams and functions across the organization.

When these layers are disconnected, the result is:

  • Decisions are not implemented, complexity explodes.

  • Product Launches are late, costs escalate.

  • Margin leaks silently across the product lifecycle.

With a clear PLM Strategy, we wire these layers together, ensuring that decisions flow top-to-bottom and end-to-end, backed by people, processes, data, tools and adoption that make them stick.

We close the gap in three phases

We build a PLM Operating Model securing new behaviors. Our approach connects ambition at the top with control in day-to-day operations through three phases: Connect, Define, and Implement.

Growth, Margins and Sustainability

1 | Connect

2 | Define

3 | Implement

Elevating Product Lifecycle Management

NewCore - Delivery framework

The Connect phase is a high level value assessment and management buy-in exercise, securing that the Company strategy and Portfolio ambitions are aligned with the ambitions in the Execution layer, Idea-to-Market, Market-to-Order, Order-to-Cash and Digital thread.


The Define phase is a definition phase where the detailed Product Portfolio logic is designed from a people, process, data and tools perspective, based on the ambitions from the Connect phase. Critical Decision Governance and Use cases impacting all three layers are designed


The Implement phase is where the decision governance and use cases are implemented. Together with selected solution partners, we drive the PLM business transformation as Program Managers, Project Managers, Change Managers and Business Architects. We secure the Top Management buy-in all the way to Employee Adoption

See examples of what we do ↓

The PLM Operating Model

The PLM Operating Model three layers challenges and work we perform in isolation or as part of the Connect, Define and Implement approach

Product Portfolio

Challenges with a growing Portfolio

Portfolio strategies often stay on slides. Investment, growth, and sustainability ambitions rarely translate into what projects really deliver.

  • Rapid diagnostic of how portfolio decisions are currently made, identifying gaps in ownership, governance effectiveness, and prioritization logic.

  • Assess products across lifecycle stages (launch, growth, maturity, decline) to identify optimization, rationalization, and investment opportunities.

  • Define the key performance indicators and decision metrics that enable leadership to monitor portfolio health, prioritize investments, and act on growth, margin, and complexity.

  • Design and implement how portfolio decisions are made - defining governance forums, ownership, prioritization logic, and decision cadence to ensure clear accountability and effective tradeoffs.

What we do | Building a robust Portfolio Governance

We work alongside your portfolio leadership through the full transformation - designing, embedding, and handing over a capability your organisation runs on its own. Below are examples of work we do.

These are examples of work we do. Contact us if you cannot find what you are looking for

Idea to Market

Market to Order

Order to Cash

Challenges delayed launches and costly execution

The Idea to Market, Market to Order and Order to Cash is where people work in practice, either in planning the portfolio, developing and launching new products or maintaining the existing product portfolio. We know that late changes, variant creep, and unclear ownership impact both timing and product margins.

What we do | Building an efficient launch engine linked to Portfolio Decisions

We work alongside Product Management, Product Development and Operations through the full transformation - rebuilding how products moves through your launch engine, from new product introductions to engineering changes and product maintenance. Below are examples of work we do.

  • Evaluate the effectiveness of the current new product development process, identifying bottlenecks, unclear roles, and governance gaps.

  • Identify root causes of delayed product launches, including dependencies, decision delays, and cross-functional misalignment.

  • Establish coordination and decision-making across engineering, manufacturing, quality, and supply chain to ensure smooth and aligned product releases.

  • Redesign stage-gate structures, decision checkpoints, and readiness criteria to improve execution discipline and speed-to-market.

These are examples of work we do. Contact us if you cannot find what you are looking for

Digital Thread

Challenges with functional silos and a disconnected Digital Thread

The digital thread is the main enabler for the Idea-To-Market, Market to Order and Order to Cash processes. Without a connected digital thread, teams work document based and in silos. Decisions don’t flow, facts don’t surface, and traceability becomes painful.

What we do | We build a a model based digital thread

A model based way of working is the only way forward. We work alongside your PLM, IT, and business teams through the full transformation - designing the digital thread, embedding it across functions, securing the people, process, data and tool alignment. Below are examples of what we do.

  • Assess current PLM maturity, identifying gaps in usage, governance, adoption, and overall effectiveness.

  • Map current (As-Is) and future (To-Be) PLM processes to identify inefficiencies and define improved workflows.

  • Develop critical Use Cases for the chosen digital thread area that can be implemented into the business

  • Design the lifecycle data model with the relevant data maturity that will support critical use cases

  • We implement PLM Capabilities, Processes and Use cases together with our clients based on a proven business transformation model

These are examples of work we do. Contact us if you cannot find what you are looking for

We enable business to change

With roots in Prosci Change Management, we work together with the business to change from inside at all levels within the company. The structured approach Sponsor Engagement, Line Management Engagement and Employee adoption at scale, without needing external consultants over time.

Sponsor Engagement | Deciding on the PLM Operating Model

Line Mgmt Engagement | Implements the PLM Operating Model

Employee adoption | Embrace and Use PLM Operating Model

  • We evaluate how much effort is needed for the business transformation - based on previous business changes and complexity of change

  • We develop and implement Operational Business KPIs that will steer towards which Success Criteria should be fulfilled in the transformation.

  • We support Sponsors and Line Managers in taking the lead in the business transformation - we are the songwriters and the business are the singers

  • We define critical behaviors and develop mechanism to make the stick - both with Employees and Line Managers

  • We secure that the business change is handed over and run by a steady state organization that will continue to develop the PLM Capabilities

What we do | Enabling the business to change

These are examples of work we do. Contact us if you cannot find what you are looking for

We deliver results

We implement Operational Business KPIs that is driving adoption and integration of the three layers and contributes to the Financial results

Financial impact

Growth, Margins, ROCE, Time to Market and WIP

Operational Business KPIs

Faster product changes, Faster development cycles, Increase of Reuse and Increased Development efficiency

Ready to begin? Contact us directly to Connect your Portfolio Decisions with your PLM Execution