Challenges

Complexity is slowing product decisions and execution

Every product is shaped by thousands of interconnected decisions across portfolio, design, sourcing, manufacturing, commercial and service.

As portfolio, product and organizational complexity increase, those decisions become harder to prepare, make and execute. The result is longer product cycles, more rework and increasing cost.

Line chart: portfolio, product and organization complexity rises steeply from 2020 to today while capability rises only gently, leaving a growing gap between them.
Three consequences of that gap: launch delays, shown as a stretched development timeline; leaking margins, shown as a waterfall falling from 25 to 10; and lower growth, shown as initiatives cancelled.

Business impact

The growing The growing gap is hurting Product Performance

As complexity outpaces the ability to manage it, product cycles get longer and business performance suffers.

Launch delays

Slower decisions, handovers and rework extend product cycles and delay market introduction.

Leaking margins

Longer development cycles increase engineering effort, work in progress, rework and the cost of late changes.

Lower growth

Delayed launches, slow portfolio decisions and constrained capacity reduce the ability to capture market opportunities.