Better Decisions. Better Products. Better results
We secure better product decisions
Product
Portfolio
Decisions
Which products should we invest in, evolve or phase out?
Prepare
Understand customer and market needs
Assess product performance and lifecycle status
Evaluate business value, cost and risk
Define product targets and requirements
Compare portfolio alternatives
Make
Approve new product investments
Prioritize development initiatives
Invest in, evolve or maintain existing products
Rationalize products and variants
Phase out or replace products
Execute
Translate decisions into portfolio roadmaps and product plans
Set or update product targets and requirements
Initiate development, product change or phase-out processes
Communicate priorities, ownership and expected outcomes
Track execution against the approved decision
Related standard and lifecycle processes
ISO/IEC/IEEE 15288: Life cycle model management, decision management, risk management and measurement
ISO 9001: Operational planning, customer requirements, design and development
ISO 14001: Environmental aspects and lifecycle perspective
Product
Design
Decisions
How should we design, configure and change the product?
Prepare
Understand customer and product requirements
Evaluate concepts and design alternatives
Assess architecture, cost, quality and risk
Define platforms, modules and configuration rules
Assess change impact across the product lifecycle
Make
Select product concept and architecture
Prioritize requirements and features
Decide what should be common or configurable
Approve product design and release
Approve or reject engineering changes
Execute
Translate decisions into product definitions
Develop and verify the selected solution
Release product structures and configurations
Implement engineering changes across impacted functions
Track implementation and results
Related standard and lifecycle processes
ISO/IEC/IEEE 15288:2023: Stakeholder Needs and Requirements Definition; System Requirements Definition; Architecture Definition; Design Definition; Decision Management; Configuration Management; Verification; Validation
ISO 9001: Design and Development
ISO 10007: Configuration Management Planning; Configuration Identification; Change Control; Configuration Status Accounting; Configuration Audit
Example: Manufacturing & Industrialization
Prepare: What manufacturing alternatives, plants, processes, investments, capacity, quality risks and costs should be considered?
Make: How and where should the product be manufactured, and at what target cost, quality and capacity?
Execute: Industrialize and release the product and production process, including tooling, equipment, instructions and quality controls.
Measure: Did production achieve the expected cost, quality, capacity and lead-time performance?
Product
Sourcing
Decisions
What should we source, from whom and under which requirements?
Prepare
Understand product and component requirements
Evaluate make-or-buy alternatives
Assess supplier capability, quality and capacity
Compare cost, lead time and supply risk
Understand impact on products and configurations
Make
Make or buy decision
Select supplier and component
Approve sourcing changes
Qualify supplier for the product
Approve component for production
Execute
Complete supplier qualification and PPAP
Release supplier and component
Update product and sourcing information
Implement changes across affected products
Track quality, cost and delivery performance
Related standard and lifecycle processes
9001:2026: Control of externally provided processes, products and services; Operational planning and control; Requirements for products and services
ISO 10007:2017: Change control; Configuration identification; Configuration status accounting
Example: Supplier & Component Change
Prepare: What products, configurations, parts, suppliers, plants, inventory and installed products are affected?
Make: Should the new supplier or component be approved, and when should the change take effect?
Execute: Qualify the supplier and component, complete PPAP and implement the change across sourcing, engineering and manufacturing.
Measure: Did the change deliver the expected cost, quality, delivery and supply-risk improvement?
Product
Manufacturing
Decisions
Which products, configurations and markets should we offer?
Prepare
Understand customer and market needs
Assess market potential and demand
Define sellable products and configurations
Evaluate pricing, cost and margin
Assess launch readiness and market requirements
Make
Select markets and launch timing
Decide which products and variants to offer
Approve sellable configurations and options
Set pricing and commercial conditions
Approve product launch
Execute
Release the commercial offering
Implement configuration and pricing rules
Launch products in selected markets
Enable sales channels and order processes
Track sales, margin and configuration performance
Related standard and lifecycle processes
ISO/IEC/IEEE 15288: Business or Mission Analysis; Stakeholder Needs and Requirements Definition; Decision Management; Transition; Measurement
ISO 9001: Requirements for Products and Services; Customer Communication; Review of Requirements; Release of Products and Services
ISO 10007: Configuration Identification; Change Control; Configuration Status Accounting
Example: Product Configuration
Prepare: Which configurations do customers need, what can the platform support, and what are the cost and complexity implications?
Make: Which configurations and options should actually be offered in each market?
Execute: Make the approved configurations selectable, orderable, manufacturable and deliverable.
Measure: Which configurations sell, at what margin, and which create unnecessary complexity?
Product
Commercial Decisions
How should the product be industrialized and produced?
Prepare
Understand product and production requirements
Evaluate manufacturing alternatives
Assess capacity, capability and quality risks
Evaluate tooling, investment and lead time
Estimate target and standard cost
Make
Select manufacturing concept and process
Decide where the product should be produced
Approve equipment and tooling investments
Set production targets and standard cost
Approve production readiness
Execute
Industrialize the product and processes
Implement tooling and production equipment
Establish routings, instructions and quality controls
Validate and release the production process
Ramp up to planned volume and performance
Related standard and lifecycle processes
ISO 9001:2026: Operational planning and control; Production and service provision; Identification and traceability; Control of changes; Release of products and services; Control of nonconforming outputs
Example: Manufacturing & Industrialization
Prepare: What manufacturing alternatives, plants, processes, investments, capacity, quality risks and costs should be considered?
Make: How and where should the product be manufactured, and at what target cost, quality and capacity?
Execute: Industrialize and release the product and production process, including tooling, equipment, instructions and quality controls.
Measure: Did production achieve the expected cost, quality, capacity and lead-time performance?
Product
Service
Decisions
What should we source, from whom and under which requirements?
Prepare
Understand product performance and field issues
Analyze failures, warranty and service data
Identify affected products and configurations
Assess customer, safety, cost and compliance impact
Evaluate service and corrective-action alternatives
Make
Decide repair, replace or upgrade
Approve service or field actions
Define affected products and installed base
Set spare-parts and service requirements
Prioritize corrective actions
Execute
Release service instructions and bulletins
Provide required parts, tools and information
Implement repairs, upgrades and field changes
Track affected products to completion
Feed field experience back into product development
Related standard and lifecycle processes
ISO 9001:2026: Production and service provision; Post-delivery activities; Control of nonconforming outputs; Corrective action
ISO 10007:2017: Configuration identification; Change control; Configuration status accounting
Example: Service Bulletin
Prepare: Which products, configurations, serial numbers and customers are affected, and what are the safety, quality and cost implications?
Make: Should a service bulletin be issued, which products should be included, and what corrective action should be taken?
Execute: Release the bulletin, provide parts and instructions, and implement the corrective action across the affected installed base.
Measure: Was the bulletin completed across the affected installed base, and did it resolve the issue at the expected cost?
Product
End-of-life
Decisions
When and how should products be phased out, reused or recycled?
Prepare
Understand remaining demand and installed base
Identify component and supplier obsolescence
Assess inventory and spare-parts needs
Evaluate reuse, recovery and recycling opportunities
Understand financial and environmental impact
Make
Decide when to phase out the product
Approve last-time buys and replacements
Define continued service and spare-parts strategy
Decide what can be reused or recovered
Define recycling and disposal strategy
Execute
Implement product and component phase-out
Manage remaining inventory and suppliers
Transition customers to replacement products
Secure service and spare-parts availability
Execute reuse, recovery and recycling
Related standard and lifecycle processes
ISO 10007:2017: Configuration management from concept to disposal; Change control; Configuration status accounting.
ISO 14001:2026: Environmental lifecycle perspective; Resource use; Waste management; Environmental performance.
Example: Product Phase-Out & Circularity
Prepare: Which customers, installed products, components, suppliers, inventory and spare parts are affected, and what can be reused or recycled?
Make: When should the product be phased out, how long should it be supported, and what should be reused, recovered or recycled?
Execute: Phase out the product, transition customers, secure spare parts and service, and implement the agreed reuse and recycling activities.
Measure: Did the phase-out reduce obsolete inventory and cost while achieving the expected reuse, recovery and recycling results?